No, we use both nature-identical and artificial colours in very small amounts in some of our products.
Frequently Asked Questions
At PURINA, we're committed to giving your pet the best possible product. Find answers to your questions here, or please get in touch with us if you can't find what you're looking for.
We know some cats can be sensitive to even the smallest changes.
The new formula for FRISKIES® uses non-artificial colours, hence the kibbles look different from the current kibble products but just as delicious!
We made changes to help cat owners easily identify and choose between the different FRISKIES® dry cat food flavours available.
As a business, we’ve created a plan to address sustainability and put doing better for people, pets and planet at the heart of what we do.
No, the new FRISKIES® is still just as delicious! In fact, we now have innovated the recipe to further improve our offerings by offering no added artificial colouring or preservatives.