We feed 100 million cats and dogs around the world every year, including our own.
That’s a responsibility we don’t take lightly. It’s why every recipe we make puts quality, food safety and nutrition first. Because when it comes to the pets we love, only the best will do.
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Excellent nutrition should be available to all dogs and cats.
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Nutrition starts with understanding nutrients, not just ingredients.
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Innovation should be pursued relentlessly, always focusing on the pet’s nutritional needs, safety and wellbeing.
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Feeding experiences should be enjoyable, all the while delivering optimal nutrition.
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Nutritional needs of pets are unique.
Our recipes are developed by a global team of over 500 Purina PetCare experts — including veterinarians, nutritionists, and pet behaviourists.
From selecting purposeful, high-quality ingredients to developing great tasting meals and treats, nothing ends up in your pet’s food bowl without expert approval.
Every single ingredient we use is purposefully selected — whether it’s because it provides just the right nutrients or it’s full of the flavor your pet loves. We source every ingredient from trusted partners to ensure they're not only high quality, but produced in a way that meets our Nestle Responsible Sourcing Standard.
From sourcing to shelf, we hold ourselves to the highest standards.
98% of our products are made in Purina-owned factories across Asia, Oceania, and Africa — so we can oversee every step of the process and ensure consistent quality.
With the help of over 1,000 passionate, pet-loving team members, we go beyond industry standards—conducting more than 100,000 quality checks globally every year. Because when it comes to your pet’s food, nothing less will do.
